Phygital Intelligence
For the FMCG Sector
in Morocco

Trusted by

About us

FMCG.ma connects FMCG brands with Morocco's proximity retailers, cafés, restaurants, hotels, and dairy outlets through an integrated physical and digital channel, to activate, monitor, and engage retail partners without expanding your field sales force.

55k

Active retailers

500M+

Orders processed yearly

90%

Returning clients

120+

Industry professionals

Our Services

Sales as a Service

Professional call center operations handling inbound orders and outbound activation. Our 60+ member team, including 20+ field operators, manages order processing, retailer follow-ups, promotion campaigns, and audits.

Analytics as a Service

Our platform consolidates sales across all channels, providing regional analysis, store performance comparisons, demand forecasting, promotional effectiveness tracking, and market penetration insights.

Retailer Engagement Platform

Direct B2B ordering application with delivery tracking, integrated digital payments and POS terminal support, loyalty programs with gamification, and trainings.

Technology Platform

A friendly, smart platform powered by Voice AI that understands Darija, helps teams during calls in real time, connects smoothly with your ERP, automates WhatsApp flows, and supports your retailers 24/7 for stress-free operations.

Voice AI for Local Dialects

Understands Darija, mixed-language ordering, and trained on actual FMCG product names and Moroccan retail vocabulary.

Real-Time Call Assistance

Operators see live transcription during calls, AI suggests products based on history and flags unusual quantities before confirmation.

Smart Integrations

Direct integration with ERP platforms, and sales teams can access complete profiles including purchase patterns and payment history before store visits.

WhatsApp Automation

Bulk messaging for activation and follow-ups. Automated ordering flows with confirmations and photo documentation.

24/7 Hypercare Support

Round-the-clock assistance for retailers and continuous monitoring to ensure smooth operations.

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